DemAND is assumed constant in the classical economic order quantity (EOQ) model.However, in the real world, the demAND is dependent on many factors such as the SELLING price, warranty of product AND MARKETING effort. In addition pricing AND ordering quantity decisions are interdependent for a seller when demAND for the product is price sensitive in the inventory models. These types of models are very popular in the literature as joint pricing AND order quantity models. Many researchers consider these models under some conditions such as quantity discount, trade credit AND MARKETING effort. In this paper, we propose a new inventory model for the seller who conducts MARKETING effort. The MARKETING effort is the process of performing market research, SELLING products AND/or services to customers AND promoting them via advertising to further enhance sales. It is used to identify the customer, to satisfy the customer, AND to keep the customer. This process will happen during the planning horizon; therefore the product will be demANDed increasingly as time passes. This increasing in the demAND leads to the backorder condition in the model. Since the MARKETING effort as a decision variable is dependent of the time, in this paper, the MARKETING effort is assumed a linear function of time which has an effect on the demAND in addition of price in our model. The model would be included the backorder cost due to raising the shortage of inventory in addition, the purchasing, ordering AND holding costs. An algorithm for finding the optimal solution for the SELLING price, MARKETING expenditure AND the time length of positive stock are obtained when the seller’s profit is maximized. To clarify the model more, numerical examples presented in this paper, including sensitivity analysis of some key parameter- the cost parameters AND non-cost parameters- that will compare the obtained results of proposed model.

The purpose of the present study was to present a paradigmatic model of network MARKETING for SELLING sports products. This qualitative research had an exploratory nature AND is considered an applied type of study. The statistical population of the research included experts AND marketers active in sports network MARKETING, managers AND heads of MARKETING committees, manufacturing companies producing sports products, sports sponsors, AND sports MARKETING professors. The sampling method was purposive AND snowball, which reached theoretical saturation after conducting 17 in-depth interviews. For data analysis in the qualitative section, open, axial, AND selective coding were used. Based on the results of the qualitative data analysis obtained from the interviews, the paradigmatic model was presented in the form of six dimensions, including causal conditions (2 categories), contextual conditions (3 categories), intervening conditions (3 categories), central phenomenon (1 category), strategies (3 categories), AND consequences (3 categories). Accordingly, the causal conditions consisted of (economic AND managerial situation), the contextual conditions included (banking facilities, socio-cultural, AND legal-regulatory aspects), the intervening conditions included (political, capital market information, AND government), the strategies consisted of (economic, managerial–institutional, AND empowerment), AND the consequences included (community health development, sports development, AND employment development). Therefore, it is suggested that the research findings be considered as a guideline for network MARKETING activities of sports products.

Purpose: The purpose of this study is to evaluate the impact of internet MARKETING indices on sales of electronic books AND rank them from the viewpoint of Iran's electronic publishers.Methodology: The present study, in terms of purpose is applied AND in terms of method is descriptive. In this study, a researcher-made questionnaire has been used for gathering viewpoints of electronic publishers about the determinants of internet MARKETING success on the sale of electronic books. In 2014, the number of electronic publications is 60 Publishers that due to the limitation of statistical society, the data is collected according to the census.Findings: Findings of this study showed that variables including ease for the consumer, customer choice right, materials management, production costs AND benefits to customers are respectively the most important factors in SELLING e-books from the perspective of the publishers of electronic books. This means that design of a multi-purpose website with the search capability AND ease of use is the base of Internet MARKETING in the sale of electronic books. However, the effect of communications with customers AND sales support services for electronic books could not be verified.

paving the way legally AND culturally to design AND use new instrument is one of the important changes which happened to the new law of securities in the capital market of Iran. Pay attention to the legal mechanism of these instruments from the jurisprudence point view is what made double the sensitivity of using these instruments in Iran.Therefore it can be claimed that the diversification of capital market instruments requires financial AND Jurisprudence studying simultaneously. Short SELLING is one of these new instruments. This research includes both survey of its common mechanism in the world capital markets AND its coincidence with the Islamic basics.In order to do that, at first stage this research seeks for any illegal problems that may exist in this contract due to the religious point of view AND secondly accomplishes a comparative study with religious conformable contracts.It is collected the economic-jurisprudence interdisciplinary point of view of experts In order to reach a decisive AND expert sight. It has been done by the means of a questionnaire including detail comparative study of short SELLING with the general principle of the contract as well as any illegal problems that may exist in this contract. Finally as an opinion derived from those of experts consensus, it is concluded that short SELLING as its common mechanism in the world capital markets, is not compatible with Shiaa jurisprudence basics. Although some close instruments can be devised on the basis of accepted mechanisms.

The MARKETING behavior of olive farmers is different AND their behavior is affected by several factors. Because of the strategic importance of olive in the agricultural economics of the Tarom Township, this descriptive - correlational study was aimed to investigate the MARKETING behavior of olive farmers AND the relevant factors effective in the Tarom Township. The statistical population under study consisted of all of the olive farmers in the Tarom Township in 2013 (N=7500) 160 of whom were selected by rANDomized multi-stage sampling based on Cochran's sampling formula. The research tool was a questionnaire whose validity was verified by a panel of experts in this field AND its reliability were obtained by calculating the Cronbach's alpha coefficient greater than 0.7 for composite indices. The results showed that olive farmers market their olive products by three methods named as green, canned AND broken AND the variables of age, olive price, quantity AND quality of production, size of garden, number of participants in extension classes AND risk taking status have a significant relationship with MARKETING behavior of the farmers.

Purpose: Due to the great damage that Corona has inflicted on the tourism industry, neglecting the future of tourism MARKETING can pose a serious challenge to this industry AND economy AND have irreparable consequences. The purpose of this study is to identify key factors, drivers AND future scenarios of the tourism MARKETING.Method: The present study is applied-developmental in terms of purpose, descriptive-analytical in nature AND mixed (qualitative-quantitative) in terms of methodology. The method of this research is scenario writing using MicMac software to identify key drivers AND scenarios with Wizard scenario software.Findings: First, the future trends AND meta-trends of post-corona tourism MARKETING were identified, of which 41 key trends AND 8 meta-trends were identified. According to experts, 19 key factors in the future of tourism MARKETING in post- corona were identified using the cross-impact analysis AND questionnaire completion. Then, using the cross-impact analysis questionnaire AND with the help of the Wizard scenario software, two groups of favorable AND unfavorable scenarios were identified.Conclusion: Based on the research results, there are two favorable scenarios AND two unfavorable scenarios that can help MARKETING AND tourism policy-makers AND decision-makers to take into account the effective factors AND scenarios proposed for proper planning of industry in the post-Corona era.

The purpose of this study is to provide a model for the market for the sale of new goods using the one-to-one MARKETING method. Since in applied research, the main goal is not only scientific discovery, but also to test AND study the application of knowledge, so the method of this research is applied in terms of purpose AND has been done by exploratory method. The data collection method is mixed (quantitative AND qualitative) AND the data collection tool is interviews with experts by conducting specialized interviews in Delphi method AND a questionnaire. Therefore, 375 people from the market of SELLING new goods by one-to-one MARKETING method (in the quantitative section) AND 17 experts AND specialists in this field (in the qualitative section) participated in this research. The collected data were analyzed by descriptive AND inferential methods through SPSS 16 AND Smart PLS software. After conducting research, the results showed that: systematicity, technology orientation, design orientation, market orientation, resource use, the basis of efforts for new goods, conceptualization of new goods, AND finally new product management,Under the heading of market components of SELLING new goods by one-to-one MARKETING method,Approved. Model fit tests showed the validity of the model.

Loan transferring (SELLING mortgages AND devolution of right) AND banking facilities from the seller to the buyer is a fact called “loan SELLING” which is known as a new example of “sale” (Arabic: بَیْع, Bayʿ). The ruling of this transaction is a matter of disagreement among contemporary jurists AND the legislator does not stipulate in this regard. The present article tries to evaluate these transactions by a jurisprudential AND legal criterion, because firstly, the transferability of loan AND devolution of right AND secondly the ruling of such transactions is doubtful. Therefore, it has been concluded by examining AND analyzing the views of jurists AND Iranian laws that loan transferring (SELLING mortgages AND devolution of right) as an intellectual right are not transferable to others AND according to the views of some late jurists AND laws issued by banks, illegitimacy AND legal prohibition of these transactions are confirmed, which of course, the effects of this fact in economic AND social terms emphasize its legal AND religious prohibition.